Carry forward the corporate culture concept of “not afraid of hardships, bravely climbing the peak, leading the industry, and knowing the reputation of Chinese and foreign countries”. The company creates green technology for animal husbandry and strives for human health.

Product concept: high-quality feed, starting from “zinc”, human health, realized by “emerging”.
Customer Philosophy: Emerging to “Zinc” for “Heart”.
Employee concept: Honest and trustworthy, dedication to the company, the pursuit of excellence.
Social Responsibility: Promote the development of the industry and promote the healthy and orderly progress of the industry.

Strategic objectives:
Long-term goal: Adhere to the industry's leading position and continue to develop for 128 years.
Near-term goal: The company's products ranked among the top three in the world by 2020.
Market goal: Let the world's feed companies become our customers and choose our products.